How SuperDispatch Builds New Habits with Yac

Communication is crucial for any startup, but it gets difficult in a fully distributed team across multiple time zones. This challenge is what Bek Abdullayev had to deal with as the founder and CEO of SuperDispatch, a company that helps the auto transport industry run smoothly. Internally, the 30+ person global team was dealing with a lot of admin time wasted booking (and having) internal calls. To speed up collaboration and make life easier for employees around the world, Bek turned to Yac for async brainstorming. 

This company's experience before using Yac and after using Yac

A Yac for your thoughts

Communication is crucial for any startup, but it gets difficult in a fully distributed team across multiple time zones. This challenge is what Bek Abdullayev had to deal with as the founder and CEO of SuperDispatch, a company that helps the auto transport industry run smoothly. Internally, the 30+ person global team was dealing with a lot of admin time wasted booking (and having) internal calls. To speed up collaboration and make life easier for employees around the world, Bek turned to Yac for async brainstorming

“I noticed Yac was a good way to get communication going - in an asynchronous way - when you can’t be available at the same time,” said Bek.

Over time, he tried to use Yac more consciously, specifically to communicate with his overseas development team. He would send yacs to his project manager and CTO, both of whom lived in different countries, instead of relying on emails or phone calls booked at odd times. 

Bek has a lot of ideas throughout the day, but would often find that he couldn’t share them with the team easily. He was either busy and didn’t have time to write things down or the person was on the other side of the world, so a phone call wasn’t feasible. That small hiccup meant a lot of ideas, thoughts, or responses in the moment got lost. 

After being introduced to Yac by a friend, he gave it a try and instantly found it was easier to share his ideas with anyone on his team. 

Bek even found that Yac was effective for team members within his time zone, since it was easier to send a yac then to book a phone call. Over time, Bek’s use case evolved from only worrying about multiple time zones to using Yac as an overall asynchronous communication tool for getting his ideas to his team. 

“It’s good to get something out of my head and into Yac,” said Bek. “Then I can send an idea right to the other person as soon as I think about it.”

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Evolving and building new habits

As the team grows more into its async communication habits, Bek is interested to see where Yac might go next. However, in the meantime he’s liking how Yac empowers him to share ideas with anyone on his team, all without skipping a beat. 

“Yac is especially helpful for responding to multiple people - and sending multiple messages - without losing my train of thought.”


Discussions with Dider