How Acceseo replaced Loom and WhatsApp with Yac

Since moving to remote work, the Acceseo team started using a variety of communication tools to stay in touch with each other. The company - a digital agency that helps clients with web development, marketing campaigns, SEO, and UX design - needed to collaborate continuously throughout the day, but found their existing tools lacking. Then they found Yac. Nearly a year later, all 17 people on the Acceseo team use Yac for regular team communication, centralizing everything into one platform that makes remote brainstorming and collaboration easy.

This company's experience before using Yac and after using Yac

A missing audio piece in the communication tech stack

Acceseo uses Twist, a Slack competitor, as their baseline team collaboration platform. From there, they use a variety of different tools like Loom for async video, Vidyard for sales videos, and WhatsApp for casual conversations. While each platform offers value to the team, founder and CEO Juan Segui noticed a key gap: async audio.

Every time a team member wanted to send a quick message, they had to type out a long message on Twist or send a video, which meant webcams on at all times. Juan said it was difficult for team members to send notes on the fly, for example when on a walk or when they didn’t want to be on camera. This kind of conversation - the kind that replicated a physical tap on the shoulder in an office - was critical for how Acceseo worked together as a team, so finding a remote work solution to the problem was necessary.

They considered using WhatsApp’s new audio feature, and did for a time, but found it wasn’t purpose-built for work so work conversations got mixed with personal chats. Further, WhatsApp lacked usability features like different channels for different topics of conversation. After looking for different tools, they eventually landed on Yac - and loved how it solved their problems. 

The power of async audio on Yac

Once the team started using Yac, they found it offered huge benefits on top of the platforms they were already using: 

Easy to use: No one had to be on camera to send a note and could send a voice message at any time - even if they were out on a walk and an idea came to them.

Screen sharing: Adding visual context was easy for team members describing an issue or showing an idea on their computers.

Segmentation: Yac channels made it simple to keep conversations separated by topic, so nothing got lost in the fray. 

Group chat: The CEO could easily send audio blasts out to specific groups of people without bothering anyone else. 

Reactions: Yac reactions saved the team time with a simple click acknowledgement - no more responding just to say “I got your message.”

Reminders: Being able to mark a message unread or snooze it until later made it easier for people to focus on work, not if they responded to a message. 

Link sharing: Sending Yac links publicly made it even easier for the team to collaborate across different platforms.

A life without Yac

After a year of using Yac, Juan said the Acceseo team loves how much the platform solves their audio communication challenges. He said that if they hadn’t have found Yac, they might have been ok but would have needed a hacked together mix of Loom videos, additional synchronous meetings, sending un-shareable Whatsapp messages, and then having to reiterate everything manually with notes shared on Twist. All of that could have worked, but it would have required way more wasted time and effort. Thankfully, the team can just use Yac.

Discussions with Dider