You know what the stickiness for me is about the simplicity. Sometimes I just do not want to write a long message... Other times I want to jump on a phone call with someone but they can't jump on a call. So I'll just yac it.
Everybody's on different time zones. We don't have to worry about not being able to communicate something that we want to communicate to someone. We just speak our thoughts and Yac just brings the magic of in-person conversation to the asynchronous world.
At Carwow we have been using Yac for a good few months now and me and the team are loving it. It really helps us save time. Instead of setting up a meeting for any small thing. We can send a quick voice message.